Make Deep Tech Credible Across Four Distinct Media Verticals
AgriEdge needed to explain sophisticated agricultural technology to non-technical audiences while earning relevance across business, technology, agriculture and sustainability media.
AgriEdge
How BOXCOM Africa Built Media Visibility for AgriEdge Across Morocco's Agritech and Innovation Ecosystem
AgriEdge is a Moroccan agritech company operating at the intersection of agriculture, digital innovation and sustainability. Its data-led platforms help improve irrigation, agricultural trials, productivity and resource efficiency.
27+Articles Published
4.9MEstimated Reader Reach
€40.2KCombined AVE
A Context-First PR Strategy for Editorial Depth and Reach
We connected each platform to urgent real-world issues, adapted the story for four editorial audiences and concentrated outreach around high-value industry moments.
The Challenge
Make Deep Tech Credible Across Four Distinct Media Verticals
BOXCOM Africa identified three strategic communication challenges:
Communicating Deep Tech to Non-Technical Audiences
Complex platforms needed to be translated into clear stories about water scarcity, research efficiency and practical agricultural outcomes.
Reaching Multiple, Distinct Media Verticals
The campaign had to speak credibly to agriculture, technology, business and sustainability journalists without diluting the central story.
Maximizing Event-Driven Announcements
Launches needed precise timing and strong editorial context to convert industry attention into sustained media visibility.
The Strategy
Innovation Storytelling Across Morocco's Media Verticals
The campaign combined context-led storytelling, tailored media angles and event-driven outreach.
Innovation-Led Narrative Development
We anchored TrialEdge and AquaEdge in concrete challenges such as water scarcity and research inefficiency, making the technology useful and newsworthy.
Speaking to Four Media Verticals at Once
Each pitch was adapted to the priorities of agriculture, innovation, economic and sustainability outlets while preserving one coherent narrative.
Event-Driven PR Around SIAM
AquaEdge outreach was concentrated around SIAM, converting a major agricultural moment into 4.9 million estimated readers and €26,500 in AVE for that launch alone.
The Results
Two 9/10 Campaigns Across Morocco's Agritech Media Landscape
Coverage and Reach
- 27+ articles were published across the TrialEdge and AquaEdge campaigns.
- Coverage included MAP Finance, MAP Business, LesEco, Challenge, Aujourd’hui Le Maroc, EcoActu and NexGen.
- The campaigns reached four media verticals and an estimated 4.9 million readers.
Quality and Message Adoption
- Combined Advertising Value Equivalent reached €40,200.
- All 19 TrialEdge articles included photographs and reproduced more than 90% of the original release.
- Both campaigns received a 9/10 quality score.
Talk Through the Brief
Tell us the story, the market and the timing. A senior member of the team will help identify the questions worth answering first.
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3 Rue El Jihani, Quartier Racine, Casablanca, Morocco 20250
