As a press event agency in Morocco, BOXCOM Africa plans media events that give journalists more than an invitation: a clear story, useful access and a reason to keep the conversation going after the event.
Media event support can include format and flow, press invitations, spokesperson preparation, media materials, on-site press handling, interviews and post-event follow-up.
We decide what the event needs to reveal, explain or make possible for the media. We plan the format around what journalists need to understand, see or ask. For GWM, that meant curating 44 journalists across five sectors. The announcement, speakers, press materials and media list are developed together rather than as separate event tasks.
We coordinate the press list, invitations, materials, spokespeople and practical details around the same story, so every element supports one coherent narrative. For Samsung, that meant tracking sentiment across 246 articles and 131 outlets. From confirming attendance to briefing spokespeople and preparing press kits, we handle the logistics so journalists get a smooth, well-organized experience from start to finish.
We handle post-event requests, interviews and follow-up so the story can continue well beyond attendance on the day. For AgriEdge's AquaEdge launch, that follow-through helped drive a 26,500 € AVE. As journalists reach out with questions, request additional access or develop the angle further, we stay engaged, keeping the story moving after the event ends.
A media event is useful when journalists need direct access to spokespeople, a demonstration, a location, a briefing or a stronger sense of the story than a release can provide. In Morocco, this can include launches, press conferences, visits and briefings adapted to the local media context.
It depends on the format. A press briefing can come together quickly when the story is ready; launches and multi-market events need more lead time for invitations, materials and spokesperson preparation. Share the preferred date early and we will tell you what is realistic.
Yes. Preparation can cover the main message, likely questions, supporting facts, interviews and the role of each speaker.
The team follows up with attending and target media, handles additional requests and reviews the resulting coverage and conversation.
Tell us what you are announcing, who needs to be in the room and when it needs to happen. We will come back with a recommended format and the press moments it can create.
3 Rue El Jihani, Quartier Racine, Casablanca, Morocco 20250
