BOXCOM Africa provides media monitoring in Morocco for teams that need to know what requires attention, not simply what was published. We track coverage, context and the direction of the conversation so teams can act with a clearer view.
Monitoring can cover brands, executives, competitors, priority topics, target outlets, sentiment, narrative shifts, risk alerts and response recommendations.
We define the brands, people, competitors, outlets, topics and markets that need attention, then build a monitoring approach around what matters to the business. For inDrive Algeria, that meant tracking 11 outlets across two languages. This focus filters out noise and surfaces the signals worth acting on, so nothing relevant gets missed and nothing irrelevant demands attention.
We review the source, context, reach and direction of the coverage before deciding what it actually means for the brand. For MIFA Group, that meant confirming 18 of 22 articles ran with photographs in full-page placements. Not every mention carries the same weight, so we look closely at who is saying it, where it's appearing and how it's likely to travel before drawing conclusions.
When action is needed, we prepare the message and engage the relevant media while the conversation is still moving, not after it has already settled. For Samsung, that meant seeding pre-launch coverage that generated 84 momentum articles ahead of the event. Speed and accuracy matter here: the right response, delivered to the right outlet at the right moment, can shape how a story develops before it hardens into a fixed narrative.
We tell you what actually requires attention, not simply what was published.
Our monitoring work tracks the source, the context and the direction a story is taking, so decisions are based on a clear read of the coverage rather than a raw count of mentions.
Press and broadcast coverage are followed closely here; how a story moves across social platforms is picked up by Social PR, and the two inform one another.
A clear view of the coverage is often what makes the right response possible.
Discover Social PR
Media monitoring can cover brands, executives, competitors, target outlets, priority topics, sentiment and emerging issues in Morocco and across the agreed regional markets.
The team is set up to respond while a conversation is still moving, once the facts, message and media access are in place. Dedicated rapid-response and out-of-hours coverage is available as a priority option within monitoring agreements.
Monitoring shows where the issue is moving. The team then assesses the risk, prepares the response and recommends whether clarification, direct engagement or wider action is needed. Learn more about crisis management and consultancy on the Media Relations page.
It should explain what changed, why it matters, who is shaping the conversation and what the team should consider doing next.
Tell us the brands, topics, markets and issues that need watching, and how often you want to hear about them.
3 Rue El Jihani, Quartier Racine, Casablanca, Morocco 20250
