As a media relations agency in Morocco, BOXCOM Africa helps stories move because the angle is relevant, the timing is right and the journalist receiving it sees a reason to care.
That judgment comes from working directly with journalists and editors.
Media relations work can include story development, targeted outreach, press materials, interviews, spokesperson preparation, editorial follow-up and support when coverage needs clarification or correction.
We identify what is genuinely newsworthy, what supports it and which outlets are likely to care. For DiliTrust, that meant reaching four distinct media categories, from economic to pan-African. We develop and place stories, arrange interviews and pursue editorial opportunities, and those relationships give us a practical read on where a story belongs and how it should be pitched.
We approach journalists and editors directly, adapting the pitch, tone and context to each media category. For EQDOM, this targeted outreach contributed to 67 articles and over 2.1 million people reached across both campaigns. Every approach was tailored to the outlet’s focus, journalist’s beat and audience served, helping build trust and secure relevant, high-quality coverage.
We manage interviews, follow-up and coverage from start to finish, staying close to how a story develops after publication. For NTT DATA, that meant securing an executive interview in La Vie Eco alongside 25+ published articles. If the facts are lost, misquoted or distorted along the way, we step in and work to bring the right context back into the conversation.
The same relationships matter most when coverage is incomplete, inaccurate or moving against the facts. Our crisis management and consultancy work brings the facts, the response and direct media engagement together: we assess the issue, prepare the message and the spokespeople, engage the relevant outlets and follow up until the right context is back in the conversation.
Media Monitoring often provides the early warning.
Discover Media Monitoring
The choice is based on the story, the audience it needs to reach and the type of editorial interest it can credibly earn. For media relations in Morocco or regional markets, the list is built around relevance, not volume.
No, and no credible agency can. What we commit to is an honest read on whether a story is newsworthy, a relevant media approach and clear reporting on what moved and why. If an angle is unlikely to earn coverage, we say so before outreach begins.
It can include issue assessment, message preparation, spokesperson guidance, direct media engagement and follow-up when facts need to be clarified or the narrative needs to be steadied.
Yes. Preparation covers the main message, likely and difficult questions, supporting facts and the format of the interview itself, so the spokesperson walks in knowing what the journalist needs and where the limits are.
Tell us the story, the market and the timing. A senior member of the team will help identify the questions worth answering first.
3 Rue El Jihani, Quartier Racine, Casablanca, Morocco 20250
