Two communications professionals recording a podcast interview

PR Content Creation

BOXCOM Africa provides PR content creation in Morocco for stories that need to be clear, credible and easy to use. That includes press release writing, articles, speeches and media materials written for the person receiving them, not simply adapted from one master message.

Press ReleaseMedia KitsArticle & Video Concepts

What Is
Included?

PR content work can include narrative development, press releases, articles, speeches, executive content, media kits, reports, video concepts and market-specific versions.

  • Press releases and articles
  • Speeches and executive content
  • Media kits and reports
  • Arabic, French and English versions, with local market adaptations
Discuss PR Content

From Source Material to Press-Ready Content

A team identifying facts and connections on a story board

Find the Core Story

We identify the angle, essential facts and proof the audience needs before a single word gets written. For Everis, this groundwork shaped everything that followed, ensuring the message held up under scrutiny, spoke directly to what the audience cared about, and gave the #Maghankhtarchi campaign — 70+ articles, 324 mentions — its footing from the start.

Writers developing content for different readers

Write for the Reader

The format, tone and level of detail all shift depending on who receives the message, and we monitor how that content performs once published. A press release reads differently than an executive briefing; a story for specialist media carries a different weight than one built for economic press. For AgriEdge, monitoring showed 19 articles reproduced over 90% of the original release, helping us assess how effectively each message landed with its audience.

Market-specific content folders prepared for several countries

Prepare Every Version

We develop the materials needed across the program, whatever form they take, while monitoring how the central story carries from one placement to the next. For DiliTrust, that meant tracking coverage across 12 Moroccan outlets and 1 pan-African publication. Press releases, briefing documents and market-specific versions all draw from the same core narrative, helping us assess whether the message stays consistent as its form and audience change.

From Message to Messenger

The same story often needs more than one voice to carry it, especially once the message is set and needs somewhere real to travel.

Our PR content creation shapes the message, the visuals and the narrative around a brand: we define the story, build the assets and set the tone before anything goes out.

Influencer Relations then puts that message in front of audiences through voices they already trust, matching creators to the story and the market it needs to reach.

Content sets the direction, Influencer Relations gives it a voice people already trust.

Discover Influencer Relations
A creator holding a phone and carrying a brand message to an online audience

Frequently Asked Questions

PR content is written to support media understanding, spokesperson credibility and reputation. For press release writing in Morocco or regional markets, it needs a clear angle, useful facts and a format journalists or stakeholders can work with.

Make the Story Easy to Use

Tell us the story, who it is for and the languages and formats it needs to exist in.

Address

3 Rue El Jihani, Quartier Racine, Casablanca, Morocco 20250