B2B Technology PR for a Niche, High-Stakes Audience
A technical acquisition story had to become accessible to business media while reaching senior legal and governance decision-makers in Morocco and across Africa.
DiliTrust
How BOXCOM Africa Positioned DiliTrust as a Leader in Legal Governance Digitalization Across Morocco and Africa
DiliTrust is an international LegalTech company providing secure SaaS solutions for boards, legal documents, compliance and corporate governance.
13Media Outlets Covered
MAR + AfricaGeographic Reach
AR + FRLanguage Distribution
Strategic Narrative, Precision Targeting and Regional Positioning
We reframed the acquisition around governance digitalization, targeted four complementary media categories and built a regional story with local relevance.
The Challenge
B2B Technology PR for a Niche, High-Stakes Audience
The announcement presented three connected communication challenges:
Making a Complex M&A Story Accessible to Business Media
The acquisition of PROmeeting from Agileum needed to be explained through its strategic value, not transaction mechanics alone.
Reaching a Niche, High-Value B2B Audience
The campaign needed to reach board members, legal teams, compliance leaders and corporate decision-makers through the media they trust.
Establishing Dual Regional Credibility
DiliTrust needed visibility in Morocco while reinforcing its wider leadership ambitions across African markets.
The Strategy
Strategic Narrative, Precision B2B Targeting and Regional Positioning
BOXCOM Africa built the campaign around three focused pillars.
Strategic Acquisition Narrative Development
We reframed the PROmeeting acquisition around the broader acceleration of governance digitalization and the value of secure, integrated legal technology.
Precision Multi-Category B2B Media Outreach
Outreach covered economic, technology, legal and pan-African media, generating 12 French-language articles and two Arabic-language articles.
Regional Positioning Across Morocco and Africa
The story connected a clear Moroccan market opportunity to DiliTrust’s wider African expansion and corporate governance expertise.
The Results
Credible LegalTech Visibility Across Morocco and Africa
Coverage
- 13 outlets covered the announcement: 12 Moroccan publications and one pan-African publication.
- Placements included Aujourd’hui Le Maroc, TelQuel, Charika, Heure du Journal, Industrie Mag, Morocco Day, Chaine Actu and Maghress.
- Coverage appeared in both French and Arabic.
Positioning
- The campaign established governance digitalization as a clear business imperative.
- The acquisition was presented as a strategic partnership milestone rather than a technical transaction.
- DiliTrust’s expansion ambitions and LegalTech leadership were reinforced across both target regions.
Talk Through the Brief
Tell us the story, the market and the timing. A senior member of the team will help identify the questions worth answering first.
Phone
Address
3 Rue El Jihani, Quartier Racine, Casablanca, Morocco 20250
