PR for a Financial Brand Operating Across Two Sectors
EQDOM needed to promote an automotive marketplace partnership while strengthening its position as a modern digital finance innovator.
EQDOM
How BOXCOM Africa Helped EQDOM Build Brand Visibility and Amplify Its Digital Finance Strategy in Morocco
EQDOM is a leading Moroccan consumer credit and financial services company offering personal loans and financing for vehicles and equipment.
33Total Articles
1.7MEstimated Reader Reach
385KCombined AVE (MAD)
Multi-Sector Media Relations and Strategic Messaging
We developed focused bilingual narratives and coordinated outreach across finance, automotive, technology and national media.
The Challenge
PR for a Financial Brand Operating Across Two Sectors
The campaign needed to solve three communication challenges:
Amplifying a Cross-Sector Partnership Announcement
The AUTO24 partnership had to be relevant to both financial services and automotive audiences.
Positioning EQDOM as a Digital Finance Innovator
Coverage needed to move beyond traditional consumer credit and show the company’s broader digital transformation.
Achieving Broad National Coverage Across Media Types
The story required national visibility across online, print, radio and interview formats.
The Strategy
Multi-Sector Media Relations and Strategic Messaging
BOXCOM Africa connected the business story to the media priorities of each target sector.
Strategic Press Release Development and Distribution
We built clear releases around the partnership’s customer value, integrated marketplace model and digital finance relevance.
Multi-Sector Targeted Media Outreach
Outreach covered economic, financial, automotive, technology and national news media, with tailored angles for each editorial audience.
Bilingual Distribution for Maximum National Reach
French and Arabic distribution expanded accessibility and helped the campaign travel across Morocco’s varied media landscape.
The Results
National Visibility for Partnership and Transformation Stories
Coverage and Reach
- The AUTO24 partnership generated 33 articles; 34 articles were analyzed for the brand transformation campaign.
- The partnership reached an estimated 1.7 million readers, while transformation coverage reached approximately 410,000.
- The campaigns secured two radio appearances and two executive interviews.
Value and Positioning
- The partnership generated €36,700 in AVE, while transformation coverage generated 385,000 MAD.
- Coverage reinforced EQDOM’s digital transformation, integrated marketplace and automotive financing messages.
Talk Through the Brief
Tell us the story, the market and the timing. A senior member of the team will help identify the questions worth answering first.
Phone
Address
3 Rue El Jihani, Quartier Racine, Casablanca, Morocco 20250
