Make an Unknown Brand Compelling to Morocco's Most Competitive Talent Pool
Everis needed national awareness among scarce engineering talent while overcoming strong employer competition and a recruitment location outside the main business hubs.
Everis
How BOXCOM Africa Helped Everis Attract Top Tech Talent in Morocco
Everis, part of the NTT DATA Group, is a global IT consulting company with a delivery center in Tétouan, Morocco.
70+Media Articles
324Brand Mentions
700KAdvertising Value (MAD)
A Data-Driven Employer Branding Strategy for Emotional and Professional Buy-In
We combined national media relations, an original thought-leadership event and a locally resonant employer-brand campaign.
The Challenge
Make an Unknown Brand Compelling to Morocco's Most Competitive Talent Pool
Three barriers stood between Everis and the talent it wanted to reach:
Low Brand Awareness
Everis had international scale but limited recognition among Moroccan technology professionals and graduates.
Fierce Competition for Tech Talent
The campaign needed to differentiate Everis from established employers competing for the same engineers.
Geographic Recruitment Barrier
The Tétouan delivery center needed to feel like a credible career destination beyond Casablanca and Rabat.
The Strategy
An Integrated PR and Employer Branding Approach
The program connected corporate credibility, culture and local relevance.
Strategic PR and National Media Relations
We built national visibility around Everis’s expertise, growth and employment opportunity through business, technology and national media.
Thought Leadership Event: Algorithms and Music
An original event connected technical thinking with creativity, giving media and prospective talent a distinctive way to understand the brand.
Employer Branding Campaign: #Maghankhtarchi
The locally resonant campaign spoke directly to engineers with ties to Northern Morocco and created emotional as well as professional relevance.
The Results
National Visibility and a Stronger Employer Brand
Media Impact
- 70+ articles generated 324 brand mentions across business, technology and national media.
- The campaign delivered 700,000 MAD in Advertising Value Equivalent.
- Twenty-four analyzed articles achieved an average quality score of 8.5/10, with 183 mentions and 150,500+ estimated readers.
Broadcast Reach
- A ten-minute Atlantic Radio interview brought the employer story to an estimated audience of approximately 250,000 listeners.
- Coverage connected career opportunity, technology expertise and the Tétouan location in one consistent narrative.
Talk Through the Brief
Tell us the story, the market and the timing. A senior member of the team will help identify the questions worth answering first.
Phone
Address
3 Rue El Jihani, Quartier Racine, Casablanca, Morocco 20250
