NTT DATA
NTT DATA is a global leader in IT consulting and digital transformation, headquartered in Japan and operating in more than 50 countries, ranking among the top six IT services companies in the world.
NTT DATA needed national and international journalists and editors to grasp the full scale of its commitment within a competitive news cycle while building institutional credibility across four languages.
We led with the announcement's most newsworthy elements, targeted three distinct media ecosystems and secured an executive interview through careful spokesperson preparation.
The Challenge
BOXCOM Africa identified three interconnected communication challenges:
NTT DATA needed to ensure national and international media understood the full scale of its commitment — 1,000 new direct jobs and 15 million MAD in investment — within a competitive media environment.
Beyond the announcement itself, the campaign had to reinforce NTT DATA's long-term role in Morocco's digital transformation and economic development — building institutional credibility, not just publicity.
The strategy required simultaneous reach across Moroccan business media, technology publications and international outlets in four languages: Arabic, French, English and Spanish.
The Strategy
BOXCOM Africa designed a focused PR and media relations campaign structured around three core actions, each amplifying reach, building credibility and ensuring resonance across all target audiences.
BOXCOM Africa handled press release writing in Morocco for the MoU announcement, leading with NTT DATA's global ranking, the 15 million MAD investment, 1,000 new jobs and its track record recruiting Moroccan graduates since 2016.
Outreach spanned national economic media, technology publications and international and pan-African outlets, distributed in Arabic, French, English and Spanish for maximum reach and public conversation around the announcement.
BOXCOM Africa secured a high-profile interview with NTT DATA Morocco's Managing Director in La Vie Eco, giving leadership a platform to articulate its strategic vision and commitment to Moroccan talent.
The Results
The campaign delivered strong results across all media channels:
Tell us the story, the market and the timing. A senior member of the team will help identify the questions worth answering first.
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